DISCOUNTS

The above ‘ideal’ budgets are based on C.10hrs of our management time per month per channel.
 
Which channels you decide upon or if you would like more or less time spent on each individual channel can be adjusted to fit your budget.
 
We offer discounts on these rates subject to other services we might provide customers, as follows;
  • If you are also taking your fashion design or product sourcing with us (details can be found on our sister division Rag-Sourcing), we can offer a 20% discount off your marketing rates.
  • Alternatively, if you are taking your website build with us (details can be found on our sister division Rag-Creative), we can also offer a 20% discount off your marketing rates.
  • If you are taking your fashion design, product sourcing and website build with us we can offer a 30% discount off your marketing rates.
  •  
    As an example, subject to other services being provided, our marketing management fees might be discounted by as much as 30% as follows;
  • Social Media Management (£500 @ 30% discount) £350pcm
  • Social Media Advertising (£500 @ 30% discount) £350pcm
  • Search Engine Advertising (£300 @ 30% discount) £210pcm
  • Search Engine Optimisation (£500 @ 30% discount) £350pcm
  • >Email & SMS Marketing (£150 @ 30% discount) £105pcm
  • Influencer Marketing (£500 @ 30% discount) £350pcm
  • Budgets will also need to be agreed & put towards each of the marketing channels (see Likely Costs above)
  •  

    IMPLEMENTATION

    The marketing strategy & what to focus on at what times needs to tie into;
  • The seasonal sales windows (i.e. ensuring you have product delivered on time for each season)
  • The design & sourcing windows (i.e. ensuring your product design, sampling & production meet the seasonal sales windows)
  • The content creation (i.e. ensuring you’re creating content in advance of the seasonal events).
  •  

    Everything from design through manufacture, from content creation & posting through marketing & PR; all need to tie into one.

     

    We have created a helpful visual timeline overview of all the elements & stages to provide you with an overview of your brands launch to help with your planning.
  • Should the link to our timeline overview not work for any reason, please email us to request a copy.
  • The timeline overview gives a general 18 month plan of what you need to be achieving at what phases during your brands launch.

     

    Please click the link above to download a copy of the timeline overview.
    • You may require to print or zoom in to see all the details.
    • We highly recommend you take the time to read & understand it.
    • Below is a thumbnail version.
    • Should the link to our timeline overview not work for any reason, please email us to request a copy.

     

    We have also created helpful Production, Content Creation & Content Posting calendars which tie into the visual timeline overview to help with your planning.
    Please click the link above to request access to these calendars (please note these are Google Calendars & you will require a Google Account to access them).

     

    SPEND VS. RETURN

    Below is an example graph of what you should be hoping to achieve with your marketing strategy.
    This is not an exact science & many factors can influence the growth of your brand, but this graph shows an example of what you should be trying to achieve.

     

    When launching a brand, it is not as simple as just making good product, creating a website & turning on advertising & seeing sales & direct return on investment.

     

    First & foremost you are building a brand. A bi-product of creating your brand is the sale of your products. It your case this happens to be the sale of clothing, but it could be anything, from computers to toothbrushes, from dog food to soft drinks.

     

    Marketing is the key, not necessarily the product!

     

    What you are trying to achieve with your marketing is to initially drive consumer awareness, followed by consumer engagement & ultimately sales conversions. Subsequent repeat business from existing consumers helps contribute towards your average ‘customer lifetime value’.
    This graph is to try to illustrate the overheads (i.e. cost of goods + marketing & other overheads) vs. the revenue (i.e. sales)

     

    Initially there will likely be high overhead investment into product & marketing, over time the sales will start to increase eventually overtaking the overheads, repaying the investment & turning into profit.

     

    The speed at which this happens is subject to many factors, not least the speed at which the marketing budget can be applied, the design & quality of the product & the ‘X-factor’ of when the brand takes hold of the consumers imagination.

     

    Please note;
  • The X-axis denotes time & the scale changes from months to years (condensing the data).
  • The Y-axis denotes cost/revenue & the scale changes from /£10k, to /£100K to /£1m , to /£5m (condensing the data).
  • As you can see from this graph, there is initially investment into product (red) + marketing & other overheads (navy).

     

    As the brand starts to gain traction, the sales revenue (blue) starts to increase. Slowly at first (as you drive brand awareness), then it should start to speed up significantly (as consumers start to convert & your average ‘consumer lifetime value’ starts to increase), then it should hopefully start to rocket (as the brand takes hold on consumer imagination).

     

    We would hope that by the C.18-24 month period the sales revenue starts to overtake the overheads & by year 3 the brand is into profit.

     

    Below is the same graphic illustrating this.
    Due to how the graph condenses time & cost / revenue you will see below that the ‘break even’ point should hopefully come around the 18-30 month stage & by the 36-42 month stage the brand will hopefully not only be in profit but have re-paid any previous investment as well.

     

    Given a long enough time scale we’d hope to see something like this (with a bell-curve). How high that bell-curve might go is anyone’s guess!

    CASE STUDIES

    We recommend you read the below linked articles.
    The majority of these are blog articles of different websites intended mainly for SEO content to boost the sites own search engine ranking.
    Therefore, you have to take the articles with a ‘pinch of salt’ from the perspective of who wrote them however they are still interesting articles to read to try to understand what’s effected the growth of other recently successful brands.
     

     

    SUMMARY

    This document outlines the basis of any given marketing strategy we would look to implement.
    Of course, your marketing strategy would be tailored to your brand & your budget.
     
    First & foremost we will look to identify a marketing budget with you. Subject to that budget we would suggest which marketing channels might be the most important for you & which channels might be best for us to manage & which channels you might wish to manage.
     
    This document outlines the different types of channels alongside examples of ‘ideal’ example budgets.
    It also outlines what is trying to be achieved by the marketing strategy in terms of creating a sales funnel of consumer awareness, engagement, site traffic & ultimately sales conversion & gives examples of the brand awareness & sale growth over time.
     
    The example ‘ideal’ budgets outlined are examples only based on a fictitious ‘ideal’ scenario however depending on your budgets we will tailor a quote for you, subject to which channels & how much time we dedicate to each.