The purpose of any marketing campaign is to create brand awareness, followed by consumer engagement, site traffic and ultimately sales conversion.
The idea behind any marketing strategy is to tell your brands story across multiple channels, targeted at your consumer demographic to create a sales funnel.
Content will need to be produced in line with your brands ethos & core values. Studio & location photo-shoots, videography, graphics & text copy will need to be produced. Identifying the right models, influencers & sponsorship of the right events will be key in driving the development of the content & increasing the profile & consumer reach of your brand.
To achieve this goal, multiple marketing channels will need to be utilised to deliver this content to the targeted end consumer. Social Media growth alongside Digital Online Advertising, Influencer Marketing & Search Engine Optimisation are all examples of the online tools available to drive the sales funnel. Other offline marketing might be run alongside the online marketing; including event sponsorship or print media.