Your website needs to be produced in keeping with your brands core values & target consumer demographic. Not only does the site need to be stylish it also must be highly functional. Site speed & ease of use for the consumer is of the highest priority.
A web sites main function is to act as a storefront for sales conversions, but it must also be a window to the world on delivering the brands values. Integration into social media feeds, about us sections, featured articles & blog content are examples of additional pages which will not only help with search engine optimisation it will also be informative to the consumer to drive the brand narrative.