You will need to create bi-monthly newsletters & monthly text campaigns promoting ‘new in’, ‘sale’, ‘competitions’, ‘discounts’, ‘special offers’, ‘news’, etc.
Both Email & SMS should promote various incentives (behind the scenes, new in, competitions, early access) to your existing customer base. Keeping them engaged in the brand.
We have some tools which will, for example, send out a newsletter and then anyone that doesn’t engage with the newsletter will be sent a follow up text. We also have a large list of existing consumers (however we have to work within GDPR rules ensuring they opt into any subsequent communications).