BUILDING YOU MARKETING STRATEGY MARKETING CHANNELS (OVERVIEW) A combination of the following marketing channels will need to be utilised; Social Media Management (SMM) Creating & posting content, engagement with consumers, growth of your followers. Social Media Advertising (SMA) Adverts run across different social media platforms. Search Engine Advertising (SEA) Adverts run across the search engines. Search Engine Optimisation (SEO) Ranking your website organically in the search engines. E-Mail & SMS Marketing Text alerts & email notifications to existing customers. Influencer Marketing Celebrity & Influencer endorsements. Offline Marketing Examples include event sponsorship, TV, radio or print based media (i.e. magazine, billboard or public transport advertising). <<< CONTENT CREATION MARKETING CHANNELS – SMM >>>