BUILDING YOU MARKETING STRATEGY

MARKETING CHANNELS (OVERVIEW)

A combination of the following marketing channels will need to be utilised;
  • Social Media Management (SMM)
  • Creating & posting content, engagement with consumers, growth of your followers.
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  • Social Media Advertising (SMA)
  • Adverts run across different social media platforms.
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  • Search Engine Advertising (SEA)
  • Adverts run across the search engines.
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  • Search Engine Optimisation (SEO)
  • Ranking your website organically in the search engines.
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  • E-Mail & SMS Marketing
  • Text alerts & email notifications to existing customers.
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  • Influencer Marketing
  • Celebrity & Influencer endorsements.
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  • Offline Marketing
  • Examples include event sponsorship, TV, radio or print based media (i.e. magazine, billboard or public transport advertising).

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