Just like Social Media Advertising (SMA), SEA works in exactly the same way although the adverts will be created on the search engines rather than social media networks.
Adverts will be created targeting different advert types, different engagement types & different audiences.
Adverts will be targeted at ‘new customer acquisition’ as well as ‘re-marketing’ to potential consumers that have already engaged with your brand.
What is slightly different to SMA is that on SEA we will also set up ‘google shopping’ feeds whereby consumers searching for products (rather than your brand specifically) will show in their shopping feeds.